The online casino industry has grown by leaps and bounds from the time it first came into existence. Today it is a multibillion dollar global industry with millions of players registered with the thousands of online casinos.

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There are countries where gambling is legal and online casinos are therefore very popular; there are also countries where the laws regarding online gambling is vague as far as the player is concerned the industry is still therefore thriving. One country where online casinos are legal is the UK.

Gambling on the whole is legalized in the UK and therefore you find a large number of UK online casinos. There are also a large number of overseas operators offering their services to players from the UK. On this page we discuss the different aspects that go into making it to the list of the top 15 UK online casinos.

Casinos UK is an excellent source to find reviews of new online casinos UK. We will also keep you updated with the latest information about Bonuses, Extra Spins and promotions of the best new online casinos. Realex to deliver payments for 32Red. By isabel Jul 29, 2013 news, Online Casino In UK 0 Comments. If you are a 32Red player or if you were thinking about signing up with them, get excited – things are about to get a whole lot better, as they have just announced a deal to have their payments processed by rising stars Realex for the.

How do we review UK Online Casinos

There are a large number of UK online casinos today. Many of these are best out of the UK, while there are others who are run by overseas operators. That makes the task of zeroing in on one casino that is the right fit for your gambling aspirations and requires a daunting task. One of the best ways of doing this is to connect to a portal that offers information on all top UK casinos. That is where we step in.

We are the leading provider of information about the top UK online casinos. We have a team of experts that come with enormous industry experience. They put it to good use as they test and analyze all UK online casinos on all the different parameters that go into the making of a top online casino. We also offer reviews of these casinos; so all you have to do is go through our list and read our reviews to find the right casino.

Top UK Online Casinos

Regulation of the Top UK Online Casinos

All the top UK online casinos are bound by rules and regulations. These rules and regulations are set by the regulatory body that was formed to regulate gambling in the UK, the United Kingdom Gambling Commission (UKGC). We take a quick look at the major laws that govern online gambling in the UK:

The Gambling Act of 2005

Online gambling is legal in the UK and completely regulated. The first act that was passed to regulate gambling completely in the modern era was the Gambling Act of 2005. According to the Gambling Act of 2005, gambling was defined as any form of gambling that required a player to place a bet over an electronic device or using electronic technology that made communication possible over any of the following media:

• Radio
• Telephone
• Television
• Internet

This Act was passed with the objective of regulating commercial gambling in the UK.

• It sought to ensure total regulation in collaboration with other licensing bodies in the UK.
• All major gambling activities in the UK were brought under the ambit of this Act, except spread betting, which continued to be regulated by the Financial Conduct Authority (FCA).
• As per this Act, local and overseas operators could offer gambling opportunities to UK players.
• There was no independent licensing jurisdiction yet in the UK; this Act led to the formation of the first gambling regulatory body in the UK – the United Kingdom Gambling Commission (UKGC).
• Overseas operators could still function with a license from any of the recognized white-collar licensing jurisdictions across the world.

Later, the Gambling Act of 2005 was thought to be somewhat inadequate when it came to regulation. For instance, foreign operators were still not under the ambit of UK law. That was why, another Act was passed later.

The Gambling (Licensing and Advertising) Act of 2014

The Gambling (Licensing and Advertising) Act of 2014 was passed in that year after approval by Royal Assent. The Law was brought to Parliament n 9^th May, 2013.

• All existing and new gambling operators in the UK had to get a license from the UKGC.
• Overseas operators from white-collar licensing jurisdictions too would require a license from the UKGC to operate in the UK.
• They could apply for a license and obtain a continuity license till they get the full license, for which they need to pay a fee.
• This law has caused a furor among overseas operators because of the additional 15% tax imposed on them for accepting bets from UK players. Many have withdrawn their operations in the UK, including:
  • The Fortune Lounge Group
  • SBOBet
  • The Cherry Group

However, there have been many positives from the passing of the Gambling (Licensing and Advertising) Act of 2014.

• Over 1000 applications have been registered with the DCMS.
• 150+ companies have applied for licenses.
• More than 749 gambling licenses have been issued till 31^st March, 2016.
• Many other overseas operators have taken alternate steps to continue servicing UK players like:
• Applying to the UKGC for a fresh license and using a continuity license till that is issued.
• Shifting their UK customers to a single casino that is part of their group and closing access to the others.
• Shutting out their UK players and either moving them to another casino within their brand or giving them pointers about casinos owned by other groups they could shift to.

Rules at the UK Online Casinos

There are quite a few rules that all the top UK online casinos have to follow in order to offer their services to UK players.

• They all need to pay additional taxes related to wagering and gaming duties apart from the standard taxes they pay like all other non-gambling businesses.
• All casino operators have to comply with the regulations laid down by the UKGC.
• The gambling industry must make voluntary contributions to fund research, regulation, and treatment related to gambling. Some of the recipients of this kind of funding include the Responsible Gambling Trust, which is owns and manages GambleAware®.
• Casinos have to ensure there is zero instance of gambling by minors. That is why they strictly ensure that only players above 18 years are allowed to play their games for real money. The legal gambling age for the National Lottery, football pools, and lotteries is slightly lower – 16 years.
• All the top UK online casinos ensure they have information and advertisement in place to enable players to gamble responsibly.

Software Providers Powering the Best UK Online Casinos

All the top UK online casinos are powered by software from some of the best in the business. This ensures brand recognition and also gives players the assurance of safety and reliability. The following are some of the software providers powering the top UK online casinos.

• Microgaming: Microgaming is one of the pioneers of the online gambling industry. That is not all; ever since it was launched in 1994, it has consistently remained at the top of the rung among online casino software providers. The bouquet of 850+ online casino games makes it the single largest provider of high quality games to the online casino industry.
• Playtech: Playtech is another leader among online casino software providers. With a substantial array of games of the highest quality, it has been consistently ranked among the best in the business. Among its range of games are the highly popular Marvel slots, brought out in associated with Marvel Comics, and also Hollywood slots that have been created through collaborations with major Hollywood studios.
• NetEnt: Another leading casino software provider servicing the UK online casino industry is NetEnt. This provider is known for its high quality games, all with amazing graphics and innovative features. Innovation has been at the core of NetEnt’s philosophy and you see it amply reflected in the slots and other games it provides.
• BetSoft: BetSoft is another major software provider servicing the UK online casino industry for quite a while now. This software provider is the first provider of the amazing 3D slots – slots with 3D graphics and outstanding animation work.

Apart from these individual software providers, quite a few of the top UK online casinos use software from aggregator platforms. These are companies that aggregate the software from the best in the business and offer them on a single platform to casino operators. The benefits are many for the casino operator and player, including, among others:

• A massive collection of games on offer, far more than what a single provider could individually offer.
• Games from all the big names in the casino software industry available together in a single casino; players do not have to go from one casino to another anymore.
• Games of the highest quality: you get the best games in the business at one go!

Games at the Best UK Online Casinos

You get to play all your favorite casino games when you sign up with any of the top UK online casinos. The games generally available depend on the software powering the casino. The most commonly found games at these casinos, include:

• Slots: You get a range of high-quality slots at all the top online casinos in the UK. These are all rich in graphics and animations, sound, and also game features. At some casinos you get even the amazing 3D slots, especially those using BetSoft software.
• Card and table games: You get a range of great table and card games at the top casinos in the UK. The games available include card games like blackjack, baccarat, and table poker games, as well as table games like roulette.
• Video Poker: Depending on the software powering the online casino you are playing at, you get a range of video poker games. All the top online casinos offer exciting video poker games.
• Progressive jackpots: Almost all the top UK online casinos offer at least a few progressive jackpots that you can take a shot at. The games depend on the provider; regardless of the software provider you are sure of a shot at a big win at most of these casinos.

Payment Support at the Best UK Online Casinos

All the best UK online casinos are on our list because they have passed in flying colors all the different parameters we have tested them for. One of the most critical parameters we test them for is the support offered for payment methods. Every one of the casinos on our list support a sizeable number of payment methods, including locally popular methods. At any of these casinos you will find at least the following methods:

• Credit cards: Credit cards supported at these casinos include Visa and MasterCard.
• Debit cards: You find a number of debit cards at most of these casinos, including Visa Electron, Visa Debit, Maestro, Solo, and Switch.
• E-wallets: All the top UK casinos on our list support an extensive number of e-wallets. The common names you will find include:
  • ClickandBuy
  • Click2Pay
  • iDEAL
• Prepaid cards: Every online casino we feature supports the popular prepaid card – PaySafeCard.
• Banking methods: Banking methods like bank wire transfer are also supported at these casinos.

Online Casino UK FAQ

Do you need to pay taxes? How does an online casino prove its fairness? Check out our guide for answers to FAQs and concerns about UK online casinos.

The UK online casino market is one of the largest gambling markets in the world, with many casinos catering specifically to players from this area. If you never tried your luck at a UK casino but are considering giving it a try, take a look at the following FAQs to help you have a smoother start.

Do I Need to Download Any Software to Play?

What Should I look for in a UK Online Casino?

When selecting a UK online casinos, there are several things you have to pay attention to:

• License – The casino must hold a license from the UK Gambling Commission to be able to offer gambling to UK players.
• Software – Leading software providers like Playtech, Microgaming, and NetEnt only provide their games to trustworthy casinos. Thus, if a casino is powered by obscure software providers, it might be a sign of a shady place.
• Bonus Terms –If the bonus terms seem to unbelievable or unfair, it’s normally a sign of a bad casino.
• Banking Methods – Reputed casinos offer a variety of trusted payment methods to ensure their players get the safety and convenience they need.
• Audit Certificates –Some casinos choose to have a third-party audit of their casino software. If a casino holds both a license and an audit certificate, it means it’s definitely a trustworthy place.

Are UK Online Casinos Safe?

How do I Register?

How Can I Check Whether the Casino Holds a License from the UK Gambling Commission?

The UKGC imposes a rule for every licensed casino to clearly display a link on their website that re-directs players to their license information. The link is normally embedded in a UKGC watermark on the casino’s main page and clicking it will take you to a web address. There you should be able to find what kind of games the operator is licensed for but also whether there are any restrictions against it.

Alternatively, you can also use the UKGC website to find the licensing information. There is an online registrar on the Commission’s web page where both authorized and blacklisted casinos are listed for any interested party.

Are UK Online Casinos Rigged?

What Banking Options do I Have? Are there any Limits?

Most casinos offer you a chance to use standard Visa, Master and Maestro cards for depositing and withdrawing money , as well as popular e-payment solutions like Skrill, Neteller, etc. And depending on the casino, you might also be able to use direct bank transfers or Bitcoin wallets.

The standard minimum deposit limit across most UK casinos is £10-20, while withdrawals will have different maximum limits with each casino. Some may choose to cap withdrawals at £3,000-5,000 per week, while others may have more liberal rules.

What’s the Minimal Age to Gamble in the UK?

Are my Winnings Going to Be Taxed?

Can I Play for Free?

Welcome to the OnlineCasinos.org.uk online casino guide. In this section you can find everything you need to know about casino from in depth reviews of the best casino sites to detailed guides on software, payment methods, offers and bonuses.

Between us we have over 30 years of direct experience playing in land based and online casinos which we have used to create comprehensive casino guides to allow you to choose the right online casino for you. All content displayed on this site is written by us from our own knowledge and understanding and not by freelance writers. We don't recommend any one operator as we know everyone has different requirements when it comes to finding the right casino, software, bonuses or banking methods however we only list reputable brands that we ourselves would be prepared to gamble with.

Although we prefer to give more in depth advice we know some people are after a list of the best quality casinos, therefore we start off with a list of our top 10 casino sites. More information on terms and conditions can be found on our casino offers and casino bonuses pages.

We're currently busy working behind the scenes researching, writing and testing and this section is still under construction, but we'll be adding to it regularly.

Top 10 Online Casinos

Popular Pages

Casino Sites

Reviews of top online casinos, all UK licensed and approved by our testers.

Casino Bonuses

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No Deposit Bonuses

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Casino Offers

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Casino Software Guides

Most online casinos buy in their games from casino developers rather than make their own - after all, it's probably best to leave something this complicated to the experts. Plus it allows for unique branding leading to games based around films, TV Shows and even bands. There are a number of different software houses making games ranking from the big power houses of Microgaming, NetEnt and Playtech through to the smaller specialist companies who produce only a handful of unique games.

Casino Game Guides

No matter what your favourite game is at the casino, you'll almost definitely be able to find it online. With thousands of different variations of slots, blackjack, roulette and video poker on the web - including unique forms never before seen or not possible in a land based casino (ever played roulette with 3 balls at once?). In our game section we cover the basics of each game along with a bit of history and strategy. Then we'll guide you through the weird and wonderful variations that have made their way online.

Live Casino Games

Live Casinos have been increasing in popularity over the past few years, although the number of games that are available hasn't changed too much and most casinos tend to stick to the classics - blackjack, roulette, baccarat and craps. In a live casino you're connected via video stream to a real world casino (or special studio), allowing you to chat with dealers and watch the roulette wheel spin and the cards turn in real time. Perfect if you're not a fan of RNG's, or just thing online casinos are missing the human interaction found in a brick & mortar establishment.

Payment Methods and Banking

There are plenty of options when it comes to buying chips at an online casino and cashing out your winnings. Some are quicker than others, whilst others have handy features - it all comes down to personal preference. Some online casinos even let you get your winnings in cash from high street betting shops. In this section we cover the main methods you can use, as well which casinos accept what. We even cover the casinos with the lowest (and biggest) deposits for those of you who only want to bet a few pounds.

About our Online Casino Guide

Here at OnlineCasinos.org.uk you may have noticed we don't do things by halves. We know everybody is looking for something different when it comes to an online casino and it's our aim to try to cover every angle so that you can pick the best casino site for you.

Our reviews are comprehensive. We don't just list a load of games and software with a bonus and expect that you will be able to understand what you are getting just from that. Instead we discuss all aspects of online casinos including: the value of the welcome packages, loyalty for existing customers, banking options, interfaces, platforms, mobile options, licencing information, responsible gambling and much more. All of this is written form our first-hand experience and we don't farm this out to third party freelancers. What you see is what you get at OnlineCasinos, you will notice we don't list hundreds of casinos and offers, this is because only a few of the plethora of casinos are good enough to be recommended by us.

We have divided our casino guide into sections that we hope makes it easy to find the information and operators that you need. On our casino sites page, you will find summaries of our recommended online casinos with links to the in depth review. Our offers page shows you all the casino introductory deals in one place with information about how to get the best value from sign up promotions and our bonuses page gives you more detailed descriptions of the offer terms for each bonus in turn.

If you are looking for more information on how to use online casinos from strategies to information about licencing and law see our casino articles. If you want to select a casino based on payment methods visit our banking section where we list not only the casinos that accept the various payment methods but we also include relevant minimums, maximums, fees and other critical information. Finally if you want to play casino based on the software and games or simply find out how the various software platforms work visit our software section.

Everything You Need to Known About UK Online Casinos

It's no secret that people love to gamble. So it should come as no surprise to learn that online casinos started to spring up not long after the internet was invented. The first casinos were unregulated, poorly designed and came equiped with only the most basic games. But over the past twenty five years they've evolved into fully fledged digital casinos, with some even offering virtual reality games that seat you right at the table in front of a real life dealer.

On this site we cover everything you need to know about playing casino games on the internet both for fun and for real money. We'll show you what you can play and where as well as providing hints and tips to get the most out of your gaming. But first, let's address the elephant in the room... is it legal?

Are Online Casinos Legal?

This is a very important question. After all, no one wants to get in trouble for playing a few hands of blackjack on the internet.

In the early days, online casinos were very much like the wild west and whilst early casinos weren't illegal they weren't regulated either. Fast forward a couple of decades and the legal landscape in the UK is made up of a complex array of regulatory bodies and commissions, set up to protect players, stop money laundering and to ensure that the casinos pay their fair share of tax.

Because of this, British players can gambling online legally provided that all of the following are true:

• The Casino is Licensed in the UK - All real money casinos that accept players from the UK need to be licensed with the UK gambling commission. You can check if a casino holds a license on the UKCG website. Casinos are also required to list their license number on their website.
• You are over 18 - Gambling is a form of adult entertaniment and you must be 18 or older to participate. The only except to this is the National Lottery which is 16, although there are calls to increase this in line with other forms of gambling.

Note: You may need to provide proof of your identity when playing for money laundering purposes - a process known as KYC or 'know your customer'.

About Online Casinos

It’s likely that pretty much anyone who enjoys a bet will have been into a casino at some point. From the moment you enter the (usually) lavish venue, you can feel the sense of excitement, with noise emerging from every corner and people engaged in a to-and-fro battle with the croupiers and electronic machines.

How can online casinos possibly hope to compete with that environment, in which money seems to seep out of the walls? The answer to that comes in the form of being able to offer punters pretty much any game that has ever existed, from card games through to variations of roulette via slot machines and different types of bingo. There’s also the chance to play against real live croupiers thanks to the development of live video gaming.

Online casinos are still fundamentally different to real-world casinos, of course, but whether or not you think that’s a good or a bad thing will be dictated by your personal preference. After all, there’s no chance of having to talk politely to strangers or avoid drunken louts at an online casino, which may well make them an appealing alternative.

One downside is that online casinos lack the variation that you might find in the real world. Rather than having a choice of numerous different types of casinos, online players often find that the cyber-alternatives are the brainchild of the same software company but have a different ‘skin’ on them in order to make them unique to the company behind them. Even then, though, once you start playing the games you’ll notice that they look and feel the same.

Those that are used to seeing physical actions take place in front of them might naturally mistrust computerised games, feeling as though the machine operating them could be ‘rigged’ or somehow set up to work against them. As long as in the UK you make sure that you’re betting with companies that have Gambling Commission licences, though, that simply can’t happen.

They use Random Number Generator systems to ensure that games are as fair as possible and the best ones will tell you how often people win on them, so you’ll know which games are more likely to pay out than others. In other words, bet with a reliable company and your money will be safe. That doesn’t mean that you’ll win all of the time, of course; online casinos are just as liable to the vagaries of fortune as real life ones, after all. Here we’ll have a look at how they’ve developed over the years and the current state of play.

The Gambling Act, Licensing and Regulation

The very first casino that launched online was called Gaming Club and did so in 1994. It was powered by a then-little known software company called Microgaming, which went on to take the industry by storm. It proved to be a moment that would revolutionise the world of online gambling, with Cryptologic launching the following year and soon-to-be powerhouses like Playtech and NetEnt coming hot on its heels.

It wasn’t until 1996 that an online casino launched in the United Kingdom when InterCasino, powered by WagerLogic began accepting customers. That was a subsidiary of Cryptologic and it carried just eighteen different casino games for players to get involved with.

Back then, of course, the world of online betting was something of a Wild West, with no specific legislation of which to speak. Indeed, gambling in general in the United Kingdom was governed by the Betting and Gambling Act of 1960, as well as the Gambling Act that was passed eight years later, until the UK Gambling Act came into being in 2005. That was also the year that the Gambling Commission was formed, with the specific intention of establishing some sort of control over the world of online gaming amongst other things.

The establishment of an organisation that was able to add some structure to a previously chaotic industry could have been seen as something that might have limited the world of online gambling but instead it allowed it to flourish. Previously players were unsure of where they stood in terms of the reliability of the sites that sprung up left, right and centre.

The formation of the UKGC meant that rules and regulations were put in place to ensure that money was guaranteed, which in turn increased the customer base and weeded out the less reliable websites. As a result, the amount of money being spent with online casinos and other gambling companies went up year-on-year as more and more custmers began to trust the burgeoning technology. By 2017 the UK online gambling industry had grown to the point that it was worth £4.5 billion.

Regulated UK Online Casinos Are Flourishing

The landscape has moved and altered in numerous different ways, not just in terms of the legislation in place to regulate them. In terms of that legislation, though, it too has had to develop. When the Gambling Commission was first created there was a loophole in the rules that meant that companies could avoid paying taxes by basin themselves abroad.

As a result, changes were introduced to ensure that that wasn’t the case and that any company that wanted to offer its gambling services to a UK audience needed to have a remote operating licence in order to do so. The UKGC also takes jurisdiction in any disputes between customers and the companies that supply them with services, meaning that it’s far more difficult for disreputable companies to form and take advantage of those looking to place bets online.

In the end, of course, everyone knows that the house always wins and players accept that that’s part of the challenge of taking on the casinos, whether it be online or their bricks and mortar alternatives. Online casinos have had to roll with the punches in order to maintain a customer base, being one of the first industries to realise that the internet could be a goldmine for business.

Ensuring that customers had a top-class experience when gambling online became key to allowing companies to grow, with those that didn’t prioritise that side of things soon struggling. When the online poker site PKR went into administration in 2017, customers of the company cited the the lack of a slick experience at the front end as a big part of the reason why. LeoVegas, meanwhile, set themselves up with the specific aim of becoming the number one mobile gambling company and became a major player in the industry when they achieved just that.

How things will develop in the future remains to be seen, if for no other reason than the potential impact of Brexit. What we can tell you is that online casinos are braced for a change to the ways in which they’re allowed to operate in terms of stake sizes and caps to the amount of money that players can wager.

The government’s decision to cap the stakes placed on Fixed Odds Betting Terminals to £2 hit the industry hard and has given operators pause for thought in terms of whether or not their online casinos might also have similar caps put in place on them before too long. The fact that FOBTs have been referred to in the past as ‘the crack cocaine of betting’ means that they were always likely to be dealt with much harsher than online casinos, but it’s still something that will be interesting to watch the development of in the future.

How Will Brexit Affect Online Casinos In The UK?

One of the main ways in which Britain leaving the European Union is likely to change the world of online gambling, if it does indeed happen, is regarding the manner in which workers for the biggest companies will be able to actually go about their business.

One of the largest off-shore locations for online casinos is Gibraltar, with around a quarter of the country’s GDP coming from the industry. More than three thousand people are employed by the likes of 32Red, Bet365 and William Hill, with a solid majority of those workers living in Spain and commuting across the border to work on a daily basis into the British territory.

If the EU choose to close the border between the two countries then that will make life very difficult indeed and the companies that operate their will almost certainly have to move back to the UK.

A move back to the UK isn’t just complicated in terms of the logistics of finding somewhere to operate. Most of the employees living in Spain are unlikely to want to relocate their entire lives, so a new workforce will have to be found.

That, in turn, brings its own complications when it comes to how much people are paid, how much tax is paid and benefits that need to be put in place for those workers, all of which costs money. Might it be more worthwhile for operators to simply stop offering their services to the UK rather than deal with all of that?

Obviously the relative strength of the pound is something that companies will need to bear in mind when it comes to where and how to operate in the event of the UK leaving the European Union, but that’s as nothing compared to the terms on which the country departs the biggest collaboration of nations in the history of the continent.

If the United Kingdom leaves the EU with no deal then it’s likely that many industries will be forced to fall back on World Trade Organisation rules and regulations. The big issue for online casinos and other operators is that the rules offered by the WTO do not allow for gambling operators to get market-access to the European Union. That would mean that British-based businesses would be excluded from bidding for any possible new business within the EU, amongst other things.

Uk Online Casinos 2021

Obviously nobody knows what will happen in the event that the UK does indeed leave the European Union, but such instability is not something that tends to lead to a thriving business environment in any industry. Whether it be just in the short-term or not, the UK’s economy will almost certainly take a hit, which will have an effect on online casinos just like any other business.

Regulation would change, taxation rules would be altered and the available market of players would shrink considerably. Only time will tell how much Brexit will affect the gambling industry, with the complexities involved in the result of the country’s narrow vote in favour of leaving numerous and far-reaching, but the job losses alone are likely to change the lives of many people in the immediate.

Rule Changes: Bonuses, Free Spins & Wagering Requirements

One of the ways in which online casinos encourage punters to use their services over those of their competitors is in the form of bonus offers. Normally these involve things such as £100 in bonuses if you deposit £100 or 50 free spins on a slot machine when you make your first deposit into a new account.

In order to take advantage of these offers customers have to meet certain requirements, such as the need to roll their deposit and the bonus over a certain number of times before they are allowed to withdraw any winnings. That would mean that you would need to stake the equivalent of the wagering requirement multiplied by the bonus (or sometimes deposit + bonus) before being able to take any money out of your account.

In recent times the UK Gambling Commission and the Advertising Standards Authority have started to crack down on the language being used by online casinos to ensure that the system is fairer for punters. For example, companies can no longer refer to ‘Free Spins’ if they are not actually free, which is to say that if you need to place a deposit in order to be able to get spins then you’ve spent money and they’re therefore not ‘free’ as such. Instead these must now be called something like ‘Extra Spins’, ‘Casino Spins’, ‘Bonus Spins’ or the likes.

The idea is to make things clearer for players and safer for everyone involved. There is to be increased clarity all round, avoiding the possibility of people getting confused about what they’re being offered by the companies that they sign up with.

The result, predictably enough, is that online casinos are now being more careful than before when it comes to the language that they put on their offers. You’ll notice that references to welcome bonuses offering ‘Free Spins’ will say something like ‘winning from spins in real cash’, whilst other offers will inform you every clearly what they entail.

For example, one site we looked at with a £100 welcome bonus said clearly underneath the offer ‘Bonus wins are capped at £500, to withdraw bonus & related wins, wager 30 x (bonus amount) within 90 days’. That is what you will start to see more and more of in the coming months and years as online casino companies ensure that they’re complying with the new rules and regulations introduced by the UKGC.

The ASA & Gambling Advertising Guidelines

One of the chief things that online casinos have had to get used to in recent times is the manner in which the Advertising Standards Authority has begun clamping down on adverts that appeal to children.

It’s worth noting that though it says ‘adverts’, the ASA and the Committee of Advertising Practice are actually referring to any freely accessible space that children could find their way onto in an online environment, which is why companies are being restricted in what they can put on their own sites.

Games that are likely to appeal to anyone under the age of eighteen, perhaps because of bright colours or the use of cartoon characters, are likely to come under scrutiny from the ASA.

As a result, online casinos are having to either remove such content in its entirety or else move it to somewhere within the site that children can’t get access to it freely. That’s why you can still play games that feature cartoon characters or themes with fairytale references or the like, but you’ll only be able to access them once you’ve logged into your account.

Any ‘Play-For-Free’ games that might appeal to children or content on social media that could be appealing to a younger audience will be clamped down on by the ASA, leading to issues for the company responsible.

It’s not just content that might be appealing to children that the Advertising Standards Authority is responsible for monitoring, of course. The gambling industry has been asked to take a particularly strong interest in ensuring that adverts and promotions do not appeal to consumers that are at risk of being problem gamblers in recent times.

Companies are now asked to ensure that there is no sense of urgency in the offers they put forward, nor that gambling is trivialised in any manner. They’re also asked to ensure that the winning of money is not put forward as a primary motive for players and that the idea of things being ‘Risk Free’ is not promoted.

There has also been a move to stop companies from making fun of mental health issues, such as when an online gambling company produced an advert telling consumers to ‘save themselves’ in front of a silhouette of a man hanging from a rope by his neck.

The Health Of The UK Casino Industry

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The UK boasts the world’s largest regulated online gambling market, with a gross gambling yield of around £4.7 billion every year. It’s entirely fair to say, therefore, that it’s in rude health at present. Indeed, the Gambling Commission report into the matter stated that it was expected that the online industry would increase its share of the market from around 34% to closer to 50% in the following few years.

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That information is in stark contrast to other parts of the gambling industry. The government’s decision to introduce a £2 stake limit to Fixed Odds Betting Terminals, as mentioned before, hit the sector hard and left many bookmakers concerned about their future.

The limit in stake size might not seem very important, but a huge amount of the money made by bricks and mortar bookmaker shops is because of the machines, meaning that many fear the reduction in stake will shops having to close around the country as they fail to meet their overheads. The move to betting online might be helping the businesses that are based in the electronic world but it’s coming at a cost to those that are exclusively in the real one.

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One such example comes in the form of GVC’s offer to buy Ladbrokes Coral, the final price for which is dictated by the result of the government’s limiting of the FOBT stakes. That said, it’s not as though anyone should be feeling overly sorry for or concerned about the gambling industry. According to statistical analysis firm Statista, the gambling industry is worth about £14 billion.